When it comes to engagement rings and fine jewelry, most people assume buying online or from a big-name chain means better prices. The truth? The opposite is usually true — especially if you know where to look locally.

At Hustedt Jewelers, we’re proof that buying local doesn’t just mean supporting small business — it means getting a bigger, better diamond for your money.

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The Hidden Cost of “Big Box” and Online Diamonds

Large retailers and online platforms spend millions on overhead, marketing, and brand image. Those costs get built into their prices.

When you buy from them, you’re paying for:

• National advertising campaigns

• Flashy showrooms and luxury rent districts

• Third-party sellers and middlemen

At Hustedt Jewelers, your money goes exactly where it should — into your diamond and your experience, not chandeliers or corporate markups.

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The Local Advantage

Because we work directly with suppliers and hand-select every stone, we can often save clients $1,000–$3,000 (or more) on the same quality diamond you’ll see elsewhere.

Add in our in-house design team, GIA Graduate Gemologist expertise, and full repair/custom shop — and you’re getting far more than a transaction.

You’re getting a relationship.

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The Perfect Time to Shop: Diamond Daze

If you’ve been thinking about upgrading, trading in, or finally buying “the one,” now’s the moment.

Our Diamond Daze Event is happening October 23–25 in Bloomington (and October 23 & 25 in Gibson City).

We’re offering huge savings on everything diamond — engagement rings, wedding bands, natural and lab-grown diamonds, and more.

All shapes. All sizes. All colors of gold.

If it sparkles, it’s on sale during Diamond Daze.

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The Bottom Line

Buying local isn’t about spending less — it’s about getting more value for what you spend.

More sparkle, more trust, more one-on-one attention.

That’s the Hustedt difference — and it’s why we’re proud to say:

Bigger Diamonds. Better Prices.